You want the next call, order, or job, and you have to be found before you can earn it. These dated records show where our clients gained search visits and visibility, where one client's advertising budget came down, and which customer results we haven't measured yet.
Search figures are weekly changes in overlapping 28-day totals; the Google Ads figure is the change in average daily budget between the earlier campaign and the Search campaign active since Sep 7. Visits, appearances, and ad bills are measured separately from calls, booked jobs, and revenue.
The dated receipts
What each client got.
A Google click is a visit from a search result. A search appearance is an impression and doesn't count individual people. Pages appearing in search are pages with at least one impression, which is different from the number of pages Google has indexed.
Quality Beverage & Paper Distribution
Distributor
Measured · organic search visits
38 more visits from organic search.
A buyer has to find a supplier before calling one. Quality Beverage got more visits from unpaid search during our SEO work, which means more chances to earn that call. The records below verify the visits, but they don't yet show how many became orders.
Organic search visits · 28-day analytics totals at each capture
Comparison
Before
After
Change
Since the first measurement
39Jul 6, 2026
77Sep 5, 2026
+38
Previous weekly comparison
61Aug 22, 2026
57Aug 29, 2026
−4
Latest weekly comparison
57Aug 29, 2026
77Sep 5, 2026
+20
A visit here means an organic session in analytics. It can include search engines beyond Google and is counted differently from a Google Search Console click.
Google Search Console · overlapping 28-day windows
What the client got
Aug 2 to 29, 2026
Aug 9 to Sep 5, 2026
Change
Visits from Google search (clicks)
33
35
+2
Appearances in Google search
2,207
2,427
+220
Website pages appearing in search
12
13
+1
Google clicks recovered to 35 in the latest capture, still below the 40 recorded on Aug 22. The gain in organic visits is progress, and the Google record also shows the weeks when clicks went backward.
See all dated Google snapshots
Full comparison history · changes shown as clicks / appearances / pages
Captured
Search window
Clicks
Appearances
Pages
Change since prior capture
Aug 20, 2026Before
Jul 24, 2026 to Aug 20, 2026
34
2,319
12
Before
Aug 22, 20262-day step*
Jul 26, 2026 to Aug 22, 2026
40
2,440
12
+6 / +121 / 0
Aug 29, 2026Weekly step
Aug 2, 2026 to Aug 29, 2026
33
2,207
12
−7 / −233 / 0
Sep 5, 2026Weekly step
Aug 9, 2026 to Sep 5, 2026
35
2,427
13
+2 / +220 / +1
*Aug 20 to Aug 22 is a two-day step. Subsequent captures are a week apart. Each total covers its own overlapping 28-day window; changes are not separate weekly traffic totals.
Recorded · ad spend, current budget and call-button taps
A lower Google Ads budget, with four call-button taps recorded.
Patriot's new Google Search campaign launched Aug 31, 2026. Since Sep 7 it has been the account's only active campaign, and its average daily budget is one third lower than the earlier campaign's. In its first eight days (Aug 31 through Sep 7) it spent 14% of what the earlier campaign spent in August and recorded four call-button taps. The goal is crane inquiries at a lower advertising cost, and September's completed spend and comparable inquiry counts will show whether that happened.
Google Ads · earlier campaign spend and current Search campaign record · captured Sep 7, 2026 (Pacific time)
Recorded item
Earlier campaign · July 2026
Earlier campaign · August 2026
Search campaign · status as of Sep 7, 2026
Campaign spend in the stated period (relative)
Baseline month
Within 1% of July
14% of August's total · Aug 31 to Sep 7 (8 days); September total pending
Average daily budget (relative)
Baseline
Baseline, cut 87% on Aug 31
33% below baseline
Advertising placement and targeting
Automated placements across Google's network
Google Search ads targeting crane-service searches in Patriot's service area
Call-button taps recorded by Google Ads
No comparable call record
4 taps · Aug 31 to Sep 7; completed calls unverified
Google Search Console recorded 0 organic clicks in the 28-day window ending Aug 20, 2026, and 8 in the window ending Sep 5. Search appearances increased from 528 in the window ending Aug 29 to 1,483 in the window ending Sep 5. These are overlapping 28-day totals. Google doesn't charge for organic clicks, and we haven't verified whether these ones produced crane inquiries.
See all dated Google search snapshots
Full comparison history · changes shown as clicks / appearances / pages
Captured
Search window
Clicks
Appearances
Pages
Change since prior capture
Aug 20, 2026Before
Jul 24, 2026 to Aug 20, 2026
0
99
4
Before
Aug 22, 20262-day step*
Jul 26, 2026 to Aug 22, 2026
1
244
4
+1 / +145 / 0
Aug 29, 2026Weekly step
Aug 2, 2026 to Aug 29, 2026
5
528
9
+4 / +284 / +5
Sep 5, 2026Weekly step
Aug 9, 2026 to Sep 5, 2026
8
1,483
11
+3 / +955 / +2
*Aug 20 to Aug 22 is a two-day step. Subsequent captures are a week apart. Each total covers its own overlapping 28-day window; changes are not separate weekly traffic totals.
Fresno Distributing appeared in more Google searches, so the business was in view more often, but visits barely changed. The next thing to measure is whether those appearances bring someone to the site and then to the counter.
Google Search Console · overlapping 28-day windows
What the client got
Aug 2 to 29, 2026
Aug 9 to Sep 5, 2026
Change
Visits from Google search (clicks)
320
321
+1
Appearances in Google search
13,708
15,540
+1,832
Website pages appearing in search
326
348
+22
The latest capture recorded 321 Google clicks, below the 325 recorded on Aug 22, so the extra appearances haven't produced a matching gain in traffic yet. These records don't show whether orders or store visits went up.
See all dated Google snapshots
Full comparison history · changes shown as clicks / appearances / pages
Captured
Search window
Clicks
Appearances
Pages
Change since prior capture
Aug 20, 2026Before
Jul 24, 2026 to Aug 20, 2026
315
11,696
230
Before
Aug 22, 20262-day step*
Jul 26, 2026 to Aug 22, 2026
325
12,645
250
+10 / +949 / +20
Aug 29, 2026Weekly step
Aug 2, 2026 to Aug 29, 2026
320
13,708
326
−5 / +1,063 / +76
Sep 5, 2026Weekly step
Aug 9, 2026 to Sep 5, 2026
321
15,540
348
+1 / +1,832 / +22
*Aug 20 to Aug 22 is a two-day step. Subsequent captures are a week apart. Each total covers its own overlapping 28-day window; changes are not separate weekly traffic totals.
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