On a thirty-minute call we look at where you show up in your city's plumbing searches and what we would build first.
What should a plumbing company spend on marketing? +
Growing plumbing companies commonly spend somewhere between five and ten percent of revenue, but what you pay for first matters more than the percentage. Your Google Business Profile, reviews, and service pages come first, because they cost little and keep paying. Paid ads come second, sized to the jobs your crew can actually take. The number to watch is cost per booked job rather than the monthly bill.
Should a plumber invest in SEO or Google Ads first? +
Both, in sequence. Ads buy calls this month while SEO is still climbing, and emergency terms are worth paying for. But ads stop the moment the budget stops and clicks get expensive in competitive metros, while the rankings and reviews you earn keep working. Start ads on a narrow set of terms, build local SEO underneath, then cut paid back to the terms where it still earns more than it costs.
How do AI answers change how homeowners find plumbers? +
A growing share of homeowners ask ChatGPT or Google AI who to call for a burst pipe and take the answer they get. Those systems read your reviews, your consistency across the web, and whether your pages answer questions plainly. If the model does not know and trust your business, it recommends another plumber, so we start building that trust on day one. Read more in
The AI Search Shift.
