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AI SEO case study · Distributor

38 more visits from organic search.

Quality Beverage & Paper Distribution gets more visits from unpaid search than it did in July. For a supplier, each visit is a chance to be considered for the next order. The record below includes the weeks the numbers dropped.

Quality Beverage & Paper Distribution Measured through Sep 5, 2026 Outcome: organic search visits

More chances to win the next order

A buyer looking for a supplier now finds Quality Beverage through search more often, and an order can start with that search. We can verify the increase in visits during our SEO work. Whether those visits turned into orders still has to be measured.

Organic search visits · 28-day analytics totals at each capture
Comparison Before After Change
Since the first measurement 39Jul 6, 2026 77Sep 5, 2026 +38
Previous weekly comparison 61Aug 22, 2026 57Aug 29, 2026 −4
Latest weekly comparison 57Aug 29, 2026 77Sep 5, 2026 +20

A visit here means an organic session in analytics. It can include search engines beyond Google and is counted differently from a Google Search Console click.

What Google search traffic did

Google Search Console · overlapping 28-day windows
What the client got Aug 2 to 29, 2026 Aug 9 to Sep 5, 2026 Change
Visits from Google search (clicks) 33 35 +2
Appearances in Google search 2,207 2,427 +220
Website pages appearing in search 12 13 +1

Google clicks rose from 33 to 35 in the latest comparison, which is still below the 40 recorded at the Aug 22 capture. We show this uneven Google record next to the larger organic visit gain because an owner needs both to judge the work.

See all dated Google snapshots
Full comparison history · changes shown as clicks / appearances / pages
Captured Search window Clicks Appearances Pages Change since prior capture
Aug 20, 2026Before Jul 24, 2026
to Aug 20, 2026		 34 2,319 12 Before
Aug 22, 20262-day step* Jul 26, 2026
to Aug 22, 2026		 40 2,440 12 +6 / +121 / 0
Aug 29, 2026Weekly step Aug 2, 2026
to Aug 29, 2026		 33 2,207 12 −7 / −233 / 0
Sep 5, 2026Weekly step Aug 9, 2026
to Sep 5, 2026		 35 2,427 13 +2 / +220 / +1

*Aug 20 to Aug 22 is a two-day step, and later captures are a week apart. Each total covers its own 28-day window and the windows overlap, so the change between two rows is a difference in running totals and can't be read as one week's traffic.

What comes next: calls and orders

The next thing to measure is how many of these visitors call or place an order. We'll report calls, orders, their revenue and any similar gain in AI recommendations here once each one has its own evidence.

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