The advertising budget is one third lower
As of Sep 7, 2026, Patriot runs one Google Search campaign, and its average daily budget is one third lower than the earlier campaign's. The earlier campaign's August spend was within 1% of its July spend. From Aug 31 through Sep 7 the new campaign spent 14% of that August total. We can review September's completed spend after Sep 30. Exact dollar figures stay in the client's ledger and are not published.
| Recorded item | Earlier campaign · July 2026 | Earlier campaign · August 2026 | Search campaign · status as of Sep 7, 2026 |
|---|---|---|---|
| Campaign spend in the stated period (relative) | Baseline month | Within 1% of July | 14% of August's total · Aug 31 to Sep 7 (8 days); September total pending |
| Average daily budget (relative) | Baseline | Baseline, cut 87% on Aug 31 | 33% below baseline |
| Advertising placement and targeting | Automated placements across Google's network | Google Search ads targeting crane-service searches in Patriot's service area | |
| Call-button taps recorded by Google Ads | No comparable call record | 4 taps · Aug 31 to Sep 7; completed calls unverified | |
Free visits from Google search started arriving
Google Search Console recorded 0 organic clicks in the 28-day window ending Aug 20, 2026, and 8 in the window ending Sep 5. Appearances in search went from 528 in the window ending Aug 29 to 1,483 in the window ending Sep 5. The windows overlap, so the totals share some days. Google doesn't charge for organic clicks, and we haven't verified whether these ones produced crane inquiries.
| What the client got | Aug 2 to 29, 2026 | Aug 9 to Sep 5, 2026 | Change |
|---|---|---|---|
| Visits from Google search (clicks) | 5 | 8 | +3 |
| Appearances in Google search | 528 | 1,483 | +955 |
| Website pages appearing in search | 9 | 11 | +2 |
Clicks and appearances grew at every dated capture
See all dated Google snapshots
| Captured | Search window | Clicks | Appearances | Pages | Change since prior capture |
|---|---|---|---|---|---|
| Aug 20, 2026Before | Jul 24, 2026 to Aug 20, 2026 |
0 | 99 | 4 | Before |
| Aug 22, 20262-day step* | Jul 26, 2026 to Aug 22, 2026 |
1 | 244 | 4 | +1 / +145 / 0 |
| Aug 29, 2026Weekly step | Aug 2, 2026 to Aug 29, 2026 |
5 | 528 | 9 | +4 / +284 / +5 |
| Sep 5, 2026Weekly step | Aug 9, 2026 to Sep 5, 2026 |
8 | 1,483 | 11 | +3 / +955 / +2 |
*Aug 20 to Aug 22 is a two-day step, and later captures are a week apart. Each total covers its own 28-day window and the windows overlap, so the change between two rows is a difference in running totals and can't be read as one week's traffic.
Each row's 28-day window overlaps the next, so adding the rows together would count some days twice.
Next: September spend and verified crane inquiries
For a crane operator, the payoff is a booked lift. This record shows the current advertising budget, the spend so far and the call-button taps. The September reporting period ends Sep 30, 2026, and its completed spend and verified crane inquiries are what we'll report next. These totals don't show whether inquiry volume held steady, and they don't show completed calls, booked work, revenue, ranking gains or changes in AI recommendations.
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