The advertising budget is lower. September spend is still being measured.
As of Sep 7, 2026, Patriot has one active Google Search campaign, on an average daily budget one third lower than the earlier campaign’s. The earlier campaign’s August spend came within 1% of its July spend. The new campaign’s spend from Aug 31 through Sep 7 came to 14% of that August total. September’s completed spend can be reviewed after Sep 30. Exact dollar figures stay in the client’s ledger and are not published.
| Recorded item | Earlier campaign · July 2026 | Earlier campaign · August 2026 | Search campaign · status as of Sep 7, 2026 |
|---|---|---|---|
| Campaign spend in the stated period (relative) | Baseline month | Within 1% of July | 14% of August’s total · Aug 31 to Sep 7 (8 days); September total pending |
| Average daily budget (relative) | Baseline | Baseline, cut 87% on Aug 31 | 33% below baseline |
| Advertising placement and targeting | Automated placements across Google’s network | Google Search ads targeting crane-service searches in Patriot’s service area | |
| Call-button taps recorded by Google Ads | No comparable call record | 4 taps · Aug 31 to Sep 7; completed calls unverified | |
Free visits from Google started arriving too.
Google Search Console recorded 0 organic clicks in the 28-day window ending Aug 20, 2026, and 8 in the window ending Sep 5. Search appearances increased from 528 in the window ending Aug 29 to 1,483 in the window ending Sep 5. These are overlapping 28-day totals. Google does not charge for these organic clicks; whether they produced crane inquiries remains unverified.
| What the client got | Aug 2–29, 2026 | Aug 9–Sep 5, 2026 | Change |
|---|---|---|---|
| Visits from Google search (clicks) | 5 | 8 | +3 |
| Appearances in Google search | 528 | 1,483 | +955 |
| Website pages appearing in search | 9 | 11 | +2 |
The free visits grew across the dated captures.
See all dated Google snapshots
| Captured | Search window | Clicks | Appearances | Pages | Change since prior capture |
|---|---|---|---|---|---|
| Aug 20, 2026Before | Jul 24, 2026 to Aug 20, 2026 |
0 | 99 | 4 | Before |
| Aug 22, 20262-day step* | Jul 26, 2026 to Aug 22, 2026 |
1 | 244 | 4 | +1 / +145 / 0 |
| Aug 29, 2026Weekly step | Aug 2, 2026 to Aug 29, 2026 |
5 | 528 | 9 | +4 / +284 / +5 |
| Sep 5, 2026Weekly step | Aug 9, 2026 to Sep 5, 2026 |
8 | 1,483 | 11 | +3 / +955 / +2 |
*Aug 20 to Aug 22 is a two-day step. Subsequent captures are a week apart. Each total covers its own overlapping 28-day window; changes are not separate weekly traffic totals.
Search appearances and clicks rose across these captures. Each row covers a rolling period that overlaps the next, so adding the rows would count some of the same days again. Read them as changes in the running totals.
The next receipt is September spend and verified crane inquiries.
For a crane operator, the payoff is a booked lift. This record establishes the current advertising budget, recorded spend and call-button taps. The September reporting period ends Sep 30, 2026. Completed spend and verified crane inquiries are the next receipts. These totals do not establish unchanged inquiry volume, completed calls, booked work, revenue, ranking gains or changes in AI recommendations.
AI SEO for getting found when customers need your service →